by Jon Penn
Businesses that do not study the performance of their email campaigns might be wasting their marketing money. Understanding the metrics and gaining insight to your each email campaign for implementing the campaigns and implementing campaign analytics program can help you make intelligent decisions based on campaign performance and save you from investing on email campaigns blindly.
Why do businesses need insight on email marketing trends?That is because of the 5 following reasons:
Benchmark email marketing performanceBenchmarking email campaign performance helps businesses to evaluate their efforts and provide incentives to improve campaign quality, performance and productivity. It helps identify the right issues, and improve and implement the findings for campaigns ahead.
Access target markets behavioral patternsEmail trends study helps businesses gain access to target market's behavioral patterns. Thus, planning campaigns to suit to the audience' behavioral patterns becomes easier. The result is improved response rates and increased ROI.
Identify opportunities to increase sales and profitsIts study helps businesses identify opportunities to increase sales and profits. It sheds light on segments that are more receptive to marketing, and thus helps create more profits. It assists businesses that have not tried email marketing to take informed decisions.
Take faster and intelligent decisionsEmail trends study offers decision-makers a platform to take faster and intelligent decisions. Marketers are confronted with decisions with regard to the timing, frequency and other aspects of campaigns - this study lends a helping hand.
Save time spent on collecting relevant information
With email marketing trends study businesses don't have to reinvent the wheel. It takes a lot of time and effort to accumulate relevant information. Email marketing trends equip commercial enterprises dedicate more time on activities that need your attention.
Jon Penn is a Research Manager with Prospect Email (www.prospectemail.net); Jon Penn is solely responsible for the contents of this article.